Sunday, February 15, 2009

Masculine bags?

During our sales trip in Europe 2008 some of the purchase managers told us that our bags are a bit feminine. Some even asked us, are these for men (in some countries)? I was quite surprised that they couldn't tell whether our bags are for men or for women. Please check the Gemini collection at td400 and see for yourself.

When showing our bags to Japanese distributors they tell me that there is no doubt that our bags are for men. How can our bags be feminine in Europe, and so masculine here in Japan? Well the answer is simple, Japanese fashion and European fashion differs a lot. The picture below is taken in a shop for men and all the bags are for men. Would an average European guy carry such a bag? Or would he think that those bags are for women?

Sayonara
/A.


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