Crazy Weeks Are Over... O rly?

Lately there has been a fictional wall coming closer and closer to both me and especially mr. JBL. Thankfully the most pressing issues are handled and finally we can start working on things that were long overdue.

One of these things is to totally refurbish the webshop. Deadline is set to friday, so that date is gonna be something special, at least for us dowdies. Another fun thing thats gonna happen in the coming days is that tomorrow we are moving in to our new office. It's gonna be pretty sweet since we are working in the same building as some other really promising fashion companies.

We'll be back with some pics of the new office shortly!

Ciao!
/Alex

Launch event summary

Well, this is not the final summary but until that time you can have a look at this interview with Prince Ali!



Ciao!
/Alex

Back at SoFo Café

It feels like yesterday I was sitting with Jesper at SoFo Café after a long days work meeting our friends/clients here in Stockholm. Anyhoo I am back but this time on my own. It feels great though and the response to the A/W collections has been really good.
The difference from last time is that it's alot more boring in between the meetings when you're on your own. I have taken my refuge at SoFo Café where they have "free" WiFi. ("Free" since you have to buy something of course) Im quietly sipping on my pineapple juice while dreaming about sandy beaches. (There are no details yet but there might be a plan of a "svennebanan"-trip in the makings)
In a while I'll have to move myself to Kocksgatan 17 for a delivery. It is a really cool store and I hope you will go there and browse their goods!

Peace & Love
/Alex

UNIFORM X PUNK feat. the Dowdy fourhundred + Le Divan

Soon the event that we have been working on hard lately is taking off. The Dowdy fourhundred is officially launching in Mainland China with a huge fashion smackdown at Club PUNK in Beijing!

Be there or be...out of fashion!


or as the add says:

Announcing the launch of a new set of collaborations with the best of independent fashion labels and PUNK. Blending fashion, music, and nightlife, UNIFORM is the place to sample whats happening under the radar of fashion and style in this exclusive once a month feature. Mixed with the freshest beats of Saul D and PUNK’s special drink list, makes this event the essential stop for your fashion fix.

This month featuring the DOWDY FOURHUNDRED (Sweden) : timeless, modern classic designed accessories. Every piece is limited to only four hundred worldwide. Available only in selected boutiques in Stockholm, Beijing, and Tokyo.
+
LE DIVAN creates heavily architecture-influenced concepts for clients who love original detail and dressing with a sense of drama. Every piece is custom made and never the same for the next.

I hope to see you there!

When: Thursday March 19, 2009

Where: Basement 1, The Opposite House
BLDG 1, 11 Sanlitun Road, Chaoyang 朝阳区三里屯路11号院1号楼三里屯
Beijing, China

/Ali

Spring Break Wohoo!

After a stressful period with booking meetings 24/7 and doing alot of other work related things every day, including weekends, it has finally become time for 1/3 of the Dowdy fourhundred to go on vacation!
It's not just any old vacation but a really good friend of mine from Mexico has taken the time to spend his spring break with me here in sweden. One thing is certain; his spring break will be unique from all the other mexicans/americans spring breaks! Instead of beaches, mojitos and wet-tshirt contests he gets: snowball fights, carlsberg and heavily clothed girls of which only a small part of the face is visible ;D
Either way, the girls in sweden are beautiful and for someone that comes from a place where there are no blondes this is heaven!
Right now we are roadtripping through sweden, we have to make alot of stops in one week. But thats the charm of it! Innit??! :)

Ciao!
/Alex

Party Chinese Style

After working 24/7 during the past few weeks it was time to be unhealthy!
Party like a rock star or should I say Hip Hop star! I went to a club opening in Beijing, a new club called LA. If you are familiar with the Beijing Nightlife you know that all the Chinese either go to Mix, or one of the clubs that the "Coco-chain" owns, for example Coco Banana etc.
LA is their new Hip Hop club, and to make it convenient for their old Banana goers they somehow managed to buy the club next door. I was sitting there drinking at our table, looking out at the huge crowd of rich Chinese kids, and I thought to myslef; do these people even realize how bad the economic situation is in the world? Do they care? Anyways, the club was ok; but if you like many tables, a small dance floor and hip hop music, then you'll love it.

I have a feeling I will go back there again, soon.. Why? maybe I will tell you next time;)

Check out the bling bling on the picture (courtesy of P1.cn).

/Ali

Busy days...

Dear readers,
I know we have not been treating you as well as you deserve to be treated.

Starting today we will try hard to get back to our normal writting speed, but I think you remember me writing a while back how busy these early months of the year is in this business. No excuse, but maybe a reason!

Stay tuned for new more regular posts!

Love,
Jesper

whats in the goodie bag?

Meetings all the time, calls every 5 minutes, I dont even have the time to walk my dog
anymore! The word is spreading in Beijing and the event is going to be great, but there is so much hard work behind it. It's only a little more than 2 weeks left to the event and today I will have a meeting with all the other brands that I have invited to join us.

Im also proud to say that the goodie bag content is ordered and on its way, you
want to know what it's going to be? Well, you just have to wait!

When im not working with this event, well lets just say that you do not want to see my
to do list, because it is huge and it is grooooowing!

Zaijian!
/Ali

BBB - Browsing Bread & Butter

It's always a good thing to keep up what the rest of the business is doing. One of the coolest places in Europe for new stuff is the Bread & Butter fashion fair in Barcelona. This year it was held in Januari but it will come again to Berlin in July. Anyways some of the exhibitors have really cool stuff to show for themselves!
For example italian brand Tie-ups. They have a small niche in the market but damn are they good at making cool stuff! Colours are coming strong this summer and a selection of 40 colours is a good starting point!


Another brand to keep your eye on this spring/summer is Givenchy who are going all out on their accessories for men! Colours, straight-edge ties, bags and gladiator-strap shoes. They are fierce!

Ciao!
/Alex

March is pioneering month

What do we mean? This is the month where the dowdy story will have it's first blog entry that is written under the influence. You could well call it a BUI if you would like!
I'm fairly certain that this is not an offence punishable by the laws of any countries in the world. I really hope so at least.
What I would like to say in this entry is: "If you try, then you will most likely succeed."
Cryptic, maybe. Deep, most certainly not!

That's all folks. (As Bugs the wabbit would have expressed himself)

Ciao!
/Undisclosed Dowdy person (yes, by now i think you can guess)