The Kawai factor

We all know that men are very different from women, would we for example buy something because we think it’s cute?
It might be the kawai factor, all Asian girls, and particularly Japanese ones likes’ things that are cute. The other day I discovered that Disney has a series of bags here in Japan. For the untrained eye you would think that this series is a kid’s line, but these bags are not for kids, they are for adults! I kid you not, this is the frigging truth!

These bags are also clearly no bargains since they retail quite high. The leather bag shown above, retails for 65000 Yen (about 560 Euro) at the famous shop, Beams. It was their latest pick for the bag in their outfit of the week. The second bag with the "super cool" Mickey mouse print cost 25000 Yen (215 Euro) at Disney's Japanese web shop.

I'm thinking to myself, where am I? Would a ”western” girl/woman over the age of 12 ever carry a Disney bag? Would an internationally well renowned shop like Beams,
choose a Disney bag as their outfit of the bag if it was located in the West? Probably not.

Sayonara!
/Ali