Sthlm Fashoin Week - final words

These are my conclusions of this years first SFW. Stockholm is always a place were many new trends are set and its inhabitants of tall strong Vikings and petite (?) blond girls always try to spice things up with different unique styles. Although, Sthlm is also the place most people try hard but end up looking like clones out of a Barbie and Ken factory, very hot, but very much the same. We still hoped for some inspiration and hoped over to the real SFW catwalk, the edgy area of “Söder”. This area always give you new trends much newer than on any catwalks. Here people don’t "dress to impress" as much as "dress to be different". Some of these guys we put in our streetstyle segment soon to be shown on P1.cn. Next stop for trend spotting is of course at the actual shows. These catwalk pictures are from a trend show created by the Swedish fashion council. One notable thing this year is the “Global” trend that takes its inspiration from a lot of different parts of the world, or what about this simple but yet sophisticated creation. This dress has a clear Asian inspiration to it and if we are not mistaken we’ll probably see more influences from China in the future. The country which us Dowdies like to call a second home. However, the more common color trends in Scandinavia are still very subtle with nature being the biggest inspiration. For men the style will continue to be a mix of casual and dressed. A grey jacket combined with airy linen pants and for the feet: fabric shoes in a shade of grey in pimsol style. The aristocratic look will still be in and why not combine your outfit with a classic hat or a bow-tie. Interestingly, thin ties are still going strong, who would have thought, definitely not me! Of course one of our timeless bags would be a hit with any of these outfits too. Just take a look at this traditional Chinese man with our Dorothy.


Heading out to the different trade fairs is also a great way to pick up on the new trends, not to mention meeting passionate souls and energetic designers. We had the pleasure of meeting some of Scandinavia’s best and most passionate fashion entrepreneurs behind brands like Cheapo, C/O Berge, Bobby Burns etc. We ended our long days, as part of our work is to go to nightly events, at some "hip" club. Just like in any fashion city, Sthlm goes all in with red carpets, exclusive lists, champagne and just a mix of all the “right” people; designers, models, PR folks and press. However, I’d take a night at Beijing’s low-end “Nanjie” bar at anytime! However, we did get to "enjoy" one of the hip dance singers of the 90’s – Pandora. Not as hot anymore though!!!



/JBL

Some more catwalk pictures from the week found below:






This is part of the article we wrote for the Chinese web community P1.cn. Check it out!