Shopping guide - Berlin

Woke up early to do some store and streetstyle scouting. Berlin has a lot of interesting areas, but the area of old East Berlin close to Alexanderplatz is for sure the best in the city. German mainstream fashion is very conservative and dull, consisting of suits, shirts and leather shoes, a standard business attire will do. However, walking into the area of East Berlin you will get an entirely different vibe.

Here you also find the best stores around. Definitely check out 14oz. with their amazing jellyfish aquarium, yes you got it right the first time, it's filled with jellyfish! This is not of course all they have to offer, their selection of jeans and accessories is awesome! Their “display possibilities” are also among the better in Europe. Displays are of course the main focus when we are determining whether a store is good or not for our accessories. Another store in the area to look out for is Best at Alte schönhauser str. 6 which offers a wide range of new up and coming avant garde designers. A store which is kind of avant garde in itself and which feels more like a gallery than a store is DC4 which is just around the corner from Alexanderplatz, on Münzstrasse 11c. Really nice stuff from brands like, Gram, Good Society, Atelier LaDurance, true dog etc etc. They also love limited editions and of course, so do we;)!

Time for a well deserved döner.

/JBL