Drylake Online Boutique

The coveted Drylake shop of Sturegallerian in Stockholm has opted to start up an online store for their wares. Of course the Dowdy fourhundred wanted in on the launch and you can now find us among other well-known brands such as Burberry, Whyred and Armani.

Drylake Online Boutique

/Alex

At Kocksgatan since 1918

Today I discovered the Dowdy family has a really old heritage when it comes to one of its most dedicated outlets. It turns out my grandfather was born and raised on Kocksgatan Street nr. 25 in the picteresque area of Söder in Stockholm, Sweden. Just five doors from one of our current most fashionable and exclusive sale points. This link to the past of one of the hottest streets of modern Stockholm of course gives us at Dowdy great pleasure and we hope that the classic and timeless feel of this area will be reflected in our products! We are proud that our brand will carry on a heritage started many years ago.

Kocksgatan many years ago

Kocksgatan today

/Alex

Latest press collection

French Mens Fashion Blog: Dandies
Mens Fashion Blog: Modern Dandies
Danish Mens Fashion Blog: Style.dk



Enjoy!
/Alex

Libra Stage 2 Photo Shoot

Satisfaction is a great feeling. That is the feeling I have right now since we just ended the Libra Stage 2 Photo Shoot. We got some great pics and now its just a matter of editing and brushing up before we can go live! Our two models did a great job and they were a real profesh couple with great interaction in front of the camera.


Teasers

Ciao
/Alex

Crazy Weeks Are Over... O rly?

Lately there has been a fictional wall coming closer and closer to both me and especially mr. JBL. Thankfully the most pressing issues are handled and finally we can start working on things that were long overdue.

One of these things is to totally refurbish the webshop. Deadline is set to friday, so that date is gonna be something special, at least for us dowdies. Another fun thing thats gonna happen in the coming days is that tomorrow we are moving in to our new office. It's gonna be pretty sweet since we are working in the same building as some other really promising fashion companies.

We'll be back with some pics of the new office shortly!

Ciao!
/Alex

Launch event summary

Well, this is not the final summary but until that time you can have a look at this interview with Prince Ali!



Ciao!
/Alex

Back at SoFo Café

It feels like yesterday I was sitting with Jesper at SoFo Café after a long days work meeting our friends/clients here in Stockholm. Anyhoo I am back but this time on my own. It feels great though and the response to the A/W collections has been really good.
The difference from last time is that it's alot more boring in between the meetings when you're on your own. I have taken my refuge at SoFo Café where they have "free" WiFi. ("Free" since you have to buy something of course) Im quietly sipping on my pineapple juice while dreaming about sandy beaches. (There are no details yet but there might be a plan of a "svennebanan"-trip in the makings)
In a while I'll have to move myself to Kocksgatan 17 for a delivery. It is a really cool store and I hope you will go there and browse their goods!

Peace & Love
/Alex

UNIFORM X PUNK feat. the Dowdy fourhundred + Le Divan

Soon the event that we have been working on hard lately is taking off. The Dowdy fourhundred is officially launching in Mainland China with a huge fashion smackdown at Club PUNK in Beijing!

Be there or be...out of fashion!


or as the add says:

Announcing the launch of a new set of collaborations with the best of independent fashion labels and PUNK. Blending fashion, music, and nightlife, UNIFORM is the place to sample whats happening under the radar of fashion and style in this exclusive once a month feature. Mixed with the freshest beats of Saul D and PUNK’s special drink list, makes this event the essential stop for your fashion fix.

This month featuring the DOWDY FOURHUNDRED (Sweden) : timeless, modern classic designed accessories. Every piece is limited to only four hundred worldwide. Available only in selected boutiques in Stockholm, Beijing, and Tokyo.
+
LE DIVAN creates heavily architecture-influenced concepts for clients who love original detail and dressing with a sense of drama. Every piece is custom made and never the same for the next.

I hope to see you there!

When: Thursday March 19, 2009

Where: Basement 1, The Opposite House
BLDG 1, 11 Sanlitun Road, Chaoyang 朝阳区三里屯路11号院1号楼三里屯
Beijing, China

/Ali